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Why We Need Product Management Now!

Stephen Rayfield

A CFO looked at the Marketing Mentor and stated, "You work with those Product Managers on the second floor. They don't build anything, they don't sell anything and they spend all our money!" That is the perspective many people have of product or brand management.

There are many business articles focused on the value of the brand, building customer focused value, or developing the value proposition. Who is the champion of the value proposition?

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  • "  Frank´s personal stories and examples added true-life experiences to the course material.  "

  • "  The coverage with respect to analyzing financial reports and evaluating capital expenditure proposals was excellent. This incremental knowledge will be put to very good use.  "

  • "  The presentation was well done, as Tim used real life examples to illustrate the points he was trying to get across to the class.  "

  • "  What I liked most about this course was the instructor because she made what can potentially be perceived as "fluffy" material very interesting by way of how she delivered the material. She used good examples and due to her vast experience in the field (and in delivering such courses, I'm sure) she was able to spontaneously come up with good suggestions as to how to handle specific situations the class questioned her on.  "