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The Effective Executive

John Robert Colombo

There is no argument that today's executive is effective to the degree that he or she is able to communicate with other people.

The executive has to be able to speak to other people--one-on-one or one-on-many--in terms other people appreciate, in ways that move and motivate them, and in words and tones that are credible and non-menacing. The "exec" must present himself or herself as a role model, as well as convey the message of the corporation, company, or department.

Some people may be "born speakers," others may have "learned on the job." But everyone feels the need to do it better--examine the basics of public speaking and match performance to changes in the audience's moods, expectations, and markets. Everybody can learn to make a better impression and communicate better. Our results prove it.

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  • "  The instructor was very energetic & dynamic. She provided excellent examples and skillfully directed the discussions. She also has a wonderful sense of humour.  "

    Francine Proirier
    Fisheries & Oceans Canada

  • "  The course instructor made learning easy. He was very informative with a GREAT sense of humour. Very interactive.  "

  • "  I liked the instruction regarding body language and presentation preparation and having the chance to practice these in front of an audience.  "

  • "  It was very well planned and laid out. Information was easy to understand and the examples supported the notes. The role-playing was good and the auction exercise at the end was very good.  "