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The Best Laid Strategic Plans
Nick Pollice, Sarah Kaplan, and Eric Beinhocker
Read Nick's full bio here.
The goal of long - term planning is not to strategize but; to prepare key minds to make sound decisions.
Most companies invest a significant amount of time and effort in a formal annual strategic planning process but, many executives see little benefit from the investment. One manager told us, "our planning process is like a primitive tribal ritual; there is a lot of dancing, waving of feathers and beating of drums. No one is exactly sure why we do it but, there is an almost mystical hope that something good will come out of it." Another said, "it's like the old communist system. We pretend to make strategy and they pretend to follow it."
Management thinker Henry Mintzberg has gone so far as to label the phrase Strategic Planning an oxymoron. He notes that real strategy is made informally, in hallway conversations, in working groups and in quiet moments of reflection on long plane flights, even on the golf course but, rarely in the panelled conference rooms where formal planning meetings are held.
" I liked the outline of the course. I wanted to learn how to write a marketing plan, and that was covered in detail. "
" I liked the very interactive and more application approach. "
Director of Interactive Solutions
St. Joseph Communications
" The instructor was very knowledgeable and provided information that could be put to use immediately. Also, questions were answered in a direct manner, with assistance from the group. "
" I enjoyed the pace, the knowledge and the background of the instructor and the fact that he shared his experiences. The size of the group was small. Also, the course helped identify where the gaps are in our succession planning program. "
" Most importantly, the course gave an overview of the role project management has within an organization. It provided ideas of how to breakdown a project into bite-sized steps. "
" I appreciated the level of experience the speaker has. He shared relevant real life examples to support the material being taught. "
" It has met and exceeded my expectation and for a new manager. This course was great. "
" Excellent, very participative group, good techniques & learning. "
Delta Dental Plan Michigan
" The amount of integration was a bonus - it keeps attention heightened. I also found the atmosphere to be very welcoming. Susan is a great instructor. "