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Andy Sernovitz on Successful Word of Mouth Marketing

Andy Sernovitz

Running Time: 12 minutes 17 seconds  

Canadian Management Centre is pleased to present the American Management Association’s marketing podcast “successful word of mouth marketing” with special guest Andy Sernovitz. Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.

During this podcast Andy Sernovitz will give real life examples of how traditional word of mouth marketing and online mediums cross lines and feed each other. He will also discuss how to set goals for a campaign and will review how with online mediums an ROI can be tracked more accurately.

Andy Sernovitz will explain the basis of his new book Word of Mouth Marketing, and will take us through with everyday examples of his coined 5 “T” method of word of mouth marketing:

  • Talkers
  • Topics
  • Tools
  • Taking Part
  • Tracking

Andy will also walk us through the successful components of a word of mouth marketing campaign when utilizing both offline and online mediums.

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  • "  Not only did I learn from the presenters, I also learned from all the students (professionals) that I was lucky to be surrounded by all week.  "

    Vicki Burnell
    President
    Aero Medical Industrial Services

  • "  Enjoyed the 'real life' experiences Al was able to share. This made the material believable. Enjoyed the class, material, instructor and setting. This is my first course and will definitely not be my last.  "

    Scott Basham
    Triton PCS

  • "  I learned more about myself as a leader and manager; i.e. style, influence, etc. Those are valuable learning that can be applied right away and shared among the rest of my team to get to know each other better as leaders.  "

  • "  The class interaction, group work and case studies were very interesting. Also, our guest speaker David Turner was fascinating!  "