Courses

Media Matters

SEMINAR OUTLINE
HOW YOU WILL BENEFIT
YOU WILL LEARN
WHO SHOULD ATTEND
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How to communicate with your target audiences through the media

Positive media coverage can be great for your business - and your career. But you need to know how to interest reporters in your product, service or initiative. Learn how to effectively "pitch" and relate your stories to journalists in a way that will generate the best outcome for you and your organization.

HOW YOU WILL BENEFIT

Think like a reporter in order to identify the best story ideas
Learn how to create powerful pitches that will compel journalists
Focus on the benefits of your offering to consumers and clients
Build credibility and influence with the media
Master techniques for staying on message and emphasizing your theme

YOU WILL LEARN

How to build long-term, mutually beneficial relationships with reporters
How to use the "Power of Three" to develop your media story
How to serve the interests of journalists - and your organization
How to maximize your media opportunities by "branding" your offering
How to use strong, evocative language and avoid jargon
How to maximize your organization's media relations
How to avoid common communication mistakes

WHO SHOULD ATTEND

Executives who want to raise their organization's media profile, supervisors and managers who speak with the media, or play a role in preparing an organization spokesperson to deal with reporters.

FEES

MEMBERS:	$995.00 Cdn
NON-MEMBERS:	$1,095.00 Cdn
Click here for more membership information

Satisfaction Guaranteed:

We guarantee the quality of this course. More than 99.2% of our attendees say they would recommend the course to their colleagues. If however, you are not completely satisfied please let us know, we will work with you to help you achieve your learning needs.