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Planning and Developing New Products
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SEMINAR OUTLINE
HOW YOU WILL BENEFIT
YOU WILL LEARN
WHO SHOULD ATTEND
REGISTER NOW
Deliver new products or services your customers actually want to buy.
When it comes to new product development, it can be a long haul from concept to profitability. You’ll learn methods to get maximum mileage from market research... strategies for breakthrough ideas... and tactics for innovative and new product development.
HOW YOU WILL BENEFIT
- Design a market-driven business plan for products from conception to implementation
- Discover how to screen ideas, develop products, identify markets and create strategies and checkpoints to ensure a successful product launch
- Find out how to get new products to market faster
- Evaluate new product concepts from market demand and a financial perspective
YOU WILL LEARN
- Increasing the flow of good ideas
- How to tell a good idea from a bad one
- Tools to measure the feasibility of large projects
- Applying market research to target best prospects
- Measuring ROI
- Building the launch plan
WHO SHOULD ATTEND
- Professionals involved in new product decisions, including marketing VPs and managers, corporate planning executives and new product development managers. Graduates of Canadian Management Centre’s Successful Product Management seminar.
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FEES
| MEMBERS: | $1,995.00 Cdn |
| NON-MEMBERS: | $2,195.00 Cdn |
| Click here for more membership information | |
| Satisfaction Guaranteed: |
| We guarantee the quality of this course. More than 99.2% of our attendees say they would recommend the course to their colleagues. If however, you are not completely satisfied please let us know, we will work with you to help you achieve your learning needs. |
DATES & LOCATIONS
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Extended Course Outline Available
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- Management and Supervisory Skills
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- Senior Leadership Suite
- The Management Course
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- National Quality Institute
I liked the fact that we were a small group and were able to share experiences, ideas and examples from our specific companies.
I enjoyed the interaction. It was a very good opportunity to exchange on the different subject that we touched.
Steve´s extensive experience was evident in the many real world examples he was able to provide during the course. It helps to be able to apply concepts to real life examples.
