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Persuasive Writing Workshop

Write to get the results you want

Your writing is more influential when you know how to address your readers’ needs and interests. Whether you’re selling a product or service, arguing for more staff or supporting your position over others’, you will leave this professional development workshop with the ability to write with credibility, clarity and conviction.

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Learning Objectives Fee
Course Benefits Who Should Attend

This course is only offered through Courses On Request.


Course Details

Learning Objectives

  • Differentiate between persuasive writing and other business writing to motivate and inspire your readers
  • Evaluate issues and needs from your readers’ perspective
  • Analyze the difference between benefits and features
  • Incorporate the most relevant feature, benefit or both based on the reader
  • Demonstrate the impact of powerful, precise words to convey thoughts, achieve clarity and strengthen written communication
  • Write tips for polishing the final draft: the roles of editing and proof-reading in influential writing
  • Develop techniques for selling your ideas to both internal and external customers

Course Benefits

  • Write sales letters, reports and proposals that go for the close
  • Convince management to support worthwhile projects and initiatives
  • Convey your ideas and sway your readers with appropriate tone, length, precision and style
  • Be more effective at communicating ideas or issues
  • Motivate others to investigate and help solve problems
  • Enhanced corporate image to customers (internal and external)

Course Features

  • Hands-on activities engage participants in demonstrating skills
  • Individual coaching and feedback from an expert practitioner

Additional Details

Attendees of this business writing workshop will explore what it takes to write persuasively. Learn the difference between persuasive writing and other business writing to know what it takes to motivate and inspire your readers, techniques for selling your ideas to internal and external customers and more.   

Interested in other business writing workshops? Visit the course page for other available Communications seminars.

Fee

Who Should Attend

All professionals who use written correspondence to persuade others to support their ideas, procedures or products.

Course Type

Facilitators

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  • "  Enjoyed the 'real life' experiences Al was able to share. This made the material believable. Enjoyed the class, material, instructor and setting. This is my first course and will definitely not be my last.  "

    Scott Basham
    Triton PCS

  • "  John – you will be remembered! Excellent interactive learning, audio visuals, content knowledge, presentation!  "

    Deborah Shannon
    Shannon Communications

  • "  The catering was EXCELLENT!!!! Nice and light, very healthy, and not heavy food so that you are falling asleep in the p.m. hours. TOP NOTCH catering!!  "

  • "  Fred was successful in creating an environment which was conducive to stimulating discussions and interaction in the group.  "