Multitasking vs. Singular Focus: And the Winner Is?
Sander A. Flaum
Multitasking gained momentum in the early 1900s when academics conducted time-motion studies of manual laborers. The studies showed that doing more than one thing at a time boosted productivity and reduced fatigue. Today their theory is costing us big time, as the angst-driven compulsion to do two or ten things at once has entered what economists might call the "diminishing law of return" phase.
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