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Mission Control: Putting Our Purpose Above Our Goals

Marshall Goldsmith

At the surface level, 'purpose' and 'goal' seem to be very similar. In fact, my thesaurus tells me they're synonyms. It might appear that we can use them interchangeably. But in parsing the definitions of these words, we discover they're as different as night and day.

Goals are the specific objectives we strive to achieve, usually within well-defined parameters of space, time and resources. On the other hand, purpose is abstract. It's the 'why' behind any thought or deed. Purpose is not about achieving an objective it is more of a way of life. Purpose is enduring, whereas goals can be created, adjusted and discarded as needed.

Going beyond mere semantics, you can see the variation between purpose and goals in what you do at work. Goals can be the targets you set regarding the recruitment, retention, development and progression of your organization's workforce.

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