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Chaotics: Managing and Marketing in the Age of Turbulence

Philip Kotler and John Caslione

May 13, 2009

Uncertainty has become the constant state of markets, industries, and companies on a global scale. In this Webcast, Philip Kotler and John Caslione explain why typical reactions to turbulence actually jeopardize a company's long term survival and offer insights, strategies, and tactics for thriving in the worst and the best of times. 

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