Lois Kelly on Conversational Marketing

Running Time: 11 minutes 09 seconds  

Canadian Management Centre is pleased to present the American Management Associations marketing podcastonConversational Marketing with special guest Lois Kelly.Lois Kelly is the author of Beyond Buzz: The Next Generation of Word of Mouth Marketing. Shes dedicated her career to helping organizations talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market.

During this podcast Lois will review the differences between conversational marketing and word of mouth marketing. Lois will give real life examples of the importance of conversational marketing and will review how the web 2.0 movement has brought this old marketing technique back to the forefront of effective marketing.

During this presentation Lois will discuss the keys to an effective conversational marketing campaign. And explain that starting the conversation is the first step but in order to have a productive campaign they have to then listen to the consumer.

Lois will also review that the conversation happens not only person to person and from company to consumer but also from impartial online means directly to the consumer. By incorporating and embracing the web 2.0 movement a corporation can monitor the effects of a specific campaign to ensure goals are met.

Because the web is an open forum the conversation has to be monitored and any good or negative feedback can be addressed in real time and the learnings can be incorporated immediately into an existing campaign or carried forward to future campaigns.

This podcast will address the challenges that most corporation have between their marketing team and sales teams relating to each other and how conversational marketing can assist bridge that gap.

Lois Kelly will also give examples of existing corporations that are incorporating conversational marketing into their marketing mix and succeeding.