Lead the Way to Innovation by Getting Out of the Way

In our intensely competitive global economy, be it pharmaceuticals, electronics, software or OTC products, the name of the game is innovation. The key to staying on top is getting to the next big idea and turning it into a marketable product or service—and doing it faster than the competition or the private label distributors. How can we lead with innovation as our goal? Everybody knows that the best ideas rarely come from the top; we also know that people usually do not come up with innovations while sitting at the computer checking e-mails, listening to voicemails or sitting in on the production forecast meeting.

The creativity that spawns innovation transcends the daily grind of the workplace and often shows up in unexpected areas. Great ideas come in dreams, from reading magazines you normally wouldn't pick up, seeing a movie, meeting new people, eating at a new restaurant, traveling to a foreign land and scores of other daily human activities that are unattached to the structural demands of traditional office life in corporate America.

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