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Fundamentals of Marketing: Your Action Plan for Success

What does it take to gain a competitive advantage? 

Are you responsible for marketing but need to understand more about the marketing process?  This intensive three-day professional development seminar gives you the hands on tools, techniques and skills you need to create and implement marketing strategy designed to achieve competitive advantage.

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Learning Objectives Fee
Course Benefits Who Should Attend

Upcoming Sessions

Date City Times Course# 35512
  • May 28, 2012
    - May 30, 2012    		 Toronto, ON 9:00 AM
    - 5:00 PM    		 Register Now
  • Oct 31, 2012
    - Nov 2, 2012    		 Toronto, ON 9:00 AM
    - 5:00 PM    		 Register Now
  • Jan 9, 2013
    - Jan 11, 2013    		 Toronto, ON 9:00 AM
    - 5:00 PM    		 Register Now

Do you need a different date or location? We offer Courses On Request.


Course Details

Learning Objectives

  • Apply marketing principles and practices to compete successfully in the contemporary business environment
  • Explain the “why” and “how” behind fundamental marketing practices
  • Conduct structured analyses with new tools and techniques
  • Write effective positioning statements
  • Understand the elements of the marketing mix
  • Create marketing plans that provide high customer value

Course Benefits

  • Create successful marketing campaigns geared to your target market
  • Increase your impact on the business bottom line
  • Gain marketing expertise and knowledge
  • Build a strong marketing team

Course Features

  • Simulation activities to help transfer learned skills and behaviour to the working world
  • Structured case study(ies) to apply learning in groups
  • Hands-on activities engage participants in demonstrating skills
  • Worksheets and exercises to enhance participation and learning

Fee

Who Should Attend

Individuals new to marketing and those who work closely with marketing departments. Anyone who seeks a better understanding of marketing objectives, strategies and plans. 

Course Type

Accreditation

Facilitators

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  • "  Jim was a great facilitator and kept the energy level high. The course was fast-moving and applicable.  "

  • "  It was comprehensive and covered all aspects of marketing.  "

  • "  I enjoyed the interaction between participants and the willingness of Jim to discuss items until we were all in the loop.  "

  • "  I liked the way the material was presented. There was a clear PowerPoint presentation and there were also posters and images of the various topics covered all over the room.  "