Business Intelligence #67: John Quelch on Best Marketing Practices in a Recession: Play Now | Play in Popup | Download

Download Here: Business Intelligence #67: John Quelch on Best Marketing Practices in a Recession

Duration: 13 minutes, 21 seconds

Show Notes:

Canadian Management Centre is pleased to host the American Management Association’s Marketing Podcast “Best Marketing Practices in a Recession” with special guest John Quelch.

John Quelch is the author of over 20 books and was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters.  He has been a professor at Harvard Business School since 1979 and is known worldwide for his research on global marketing, global branding and marketing communications.

During this interview John will review the common pitfalls that companies fall into during economic downturns and give the tools to combat these pitfalls.  John discusses in detail how most companies will cut marketing budgets and departments in a recession and how this pitfall is one of the most common during a downturn. 

John’s recommendation during these leaner times is to cutback where it makes sense.  As well, make sure that during this process the corporation is not leaving opportunity on the table.�
He explains that the first step is to look at the marketing budget and ask the following:

1. Review current consumer behaviour
a. Has the consumer stopped purchasing altogether?
b. Has the consumer moved to consuming through a different method?
c. Has the consumer embraced a different advertising medium?

2. Review the company’s core values
a. What was it that got the company to its current position?
b. How can the company’s core values assist in reaching out to new and existing consumers?

 

 Business Intelligence #66: Ralph Sink on How to Bring Back High-Performance Management : Play Now | Play in Popup | Download

Download here: BI #65: Paul Carroll on Learning from the Worst Business Failures

Duration: 19 minutes, 28 seconds

Show Notes:

Canadian Management Centre is pleased to present the Management podcast “How to Bring Back High-Performance Management” with guest Ralph Sink in association with American Management Association.

Ralph Sink is currently a consultant on high-performance systems and is an associate with Generon Consulting in Cambridge, Mass.  Mr. Sink is a former manufacturing executive and at DuPont and the former head of human resources at CPFilms, a division of Solutia.

During this podcast, Mr. Sink will not only review his article “My Unfashionable Legacy” but will also discuss his belief in the high-performance systems ap­proach to management.  Mr. Sink explains that this management approach provides people throughout an origination with the skills, understanding and processes needed to make decisions that will ensure high quality and business success. This is as opposed to having all the ideas and commands flow from the top.

Mr. Sink explains why despite the success’ of high-performance systems, this concept is less fashionable in management circles today than it used to be.  He talks about why the next generation of managers, particularly on the operations and shop-floor side, don’t always have the skills and training needed to lead high-performance systems. 

Mr. Sink gives real life examples of the challenges that face current organizations when trying to implement high-performance systems and provides the tools needed to make this transition smoothly.