BI #55 C.J. Hayden on How to Market Yourself: Play Now | Play in Popup | Download

Download here: BI #55 C.J. Hayden on How to Market Yourself

Duration: 11 minutes, 32 seconds

Show Notes:

This week, Canadian Management Centre is pleased to present the American Management Association’s marketing podcast “How to Market Yourself” with special guest C.J. Hayden.  C.J. Hayden is a Master Certified Coach and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort.

C.J. Hayden will review during this podcast the marketing challenges that entrepreneurs and small business owners face.  The first being that most small business entrepreneurs seem to be afraid to limit themselves to any one market niche and try to cast a wide marketing net.

C.J. will give examples of why this is inefficient and why it is essential for the small business owner to pick “one” marketing niche and speak to them directly.

Throughout this presentation C.J. will discuss the ideal method(s) of creating a strategic marketing plan and why having an organized system will result in producing a motivated and results driven sales team and business plan.

 

 BI # 54 Ken Gronbach on the Nuances of Generational Marketing: Play Now | Play in Popup | Download

Download here: BI #54 Ken Gronbach on the Nuances of Generational Marketing

Duration: 9 minutes, 44 seconds

Show Notes:

This week, Canadian Management Centre is pleased to present the American Management Association’s marketing podcast “Nuances of Generational Marketing” with special guest Ken Gronbach.  Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing and the author of the bestselling book Common Census: The Counterintuitive Guide to Intergenerational Marketing.

During this podcast Ken Gronbach will discuss the real challenges that business’ and industries face because of the radical population shifts from one generation segment to another.  Ken will explain that generational marketing is simply knowing, how to sell to the generation segments.

These segments currently being:

1.    GI Generation – people who age 80+
2.    Silent Generation – people between the ages of 60 - 80
3.    Baby Boomers – people between the ages of 40 - 60
4.    Generation X – people between the ages of 20 – 40
5.    Generation Y – people under the age of 20

Ken will explain that understanding the size, personality and behavior of each segment is generational marketing and will give real life examples of how to reach each segment and effectively speak and ultimately sell to each.

 

 BI #53 Andy Sernovitz on successful word of mouth marketing [12:30m]: Play Now | Play in Popup | Download

Download here: BI #53 Andy Sernovitz on successful word of mouth marketing

Duration:12 minutes, 17 seconds

Show Notes:
This week, Canadian Management Centre is pleased to present the American Management Association’s marketing podcast “successful word of mouth marketing” with special guest Andy Sernovitz.  Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.

During this podcast Andy Sernovitz will give real life examples of how traditional word of mouth marketing and online mediums cross lines and feed each other.  He will also discuss how to set goals for a campaign and will review how with online mediums an ROI can be tracked more accurately.

Andy Sernovitz will explain the basis of his new book Word of Mouth Marketing, and will take us through with everyday examples of his coined 5 “T” method of word of mouth marketing:

1.    Talkers
2.    Topics
3.    Tools
4.    Taking Part
5.    Tracking

Andy will also walk us through the successful components of a word of mouth marketing campaign when utilizing both offline and online mediums.