Part 2
What the researchers learned explains why some people seem to do their most creative work under tight deadlines, while most people find that this kind of pressure produces only small increases rather than real insight and creativity. Extreme time pressure leads to overwork and burnout when people feel as if they are on a treadmill and are experiencing:
· Constant distractions and workdays fragmented into many different activities
· Little control over their time and many last-minute changes in plans and schedules
· More time spent in meetings and group discussions than is available for collaborating one on one
· Little sense that what they are doing is especially important
On the other hand, it is possible to have identical intense deadline pressure and produce ingenious solutions and creative insights if some of these conditions are changed so that people see themselves being on a mission. These individuals feel that they:
· Are doing something important that offers them a positive challenge
· Have better control of their time because they are allowed to focus on a single activity for a major portion of the day
· Have been freed from doing less-essential tasks
· Are able to set their agenda by working on issues they have identified as relevant to the mission, as well as those they have been assigned
Working conditions that allow a degree of control, autonomy and protection from short-term distractions, according to Amabile’s research, help convert urgency into creativity. Without these conditions, time pressures are likely to undermine, not spur, creative thinking.
A strong sense of being on a mission feeds the "got to make it happen" drive of the innovative grower. It also distinguishes the more discovery-oriented creativity of the less time-pressured academic and R&D lab researcher from the minimal creativity usually exhibited by individuals working on autopilot with neither a mission nor a difficult deadline. The job of a growth leader is to use goals and a sense of urgency to turn off these autopilots and treadmills. The sense of hope, optimism and possibility conveyed by the grower can also act as an antidote to the anxiety and fear that otherwise tend to accompany intense time pressure.
Excerpted by permission of the publisher from Bigger Isn’t Always Better: The New Mindset for Real Business Growth by Robert M. Tomasko. Copyright 2006, Robert M. Tomasko. Published by AMACOM, AMA’s book division. For more information about this title and other AMA books, visit www.amanet.org/books.
Robert M. Tomasko is a specialist in organizational effectiveness and has advised companies, including Coca-Cola, Marriott and Toyota. He is a frequent speaker.